Sugarbaby Couture was established in 2012 by fashion designer Chanelle Tim. Sugarbaby Couture is a Trademarked in-house custom designer ladies wear brand of design company “Chanelle Tim Designer Apparel Pty (Ltd)” which was registered on the 28th April 2015. Chanelle also caters to the menswear market making once-off custom ordered garments per client.

All garments are original Sugarbaby designs, targeting fashionable & statement making ladies from the age of 15-50. SUGARBABY’s diverse line of apparel includes designer custom and ready-to-wear, evening wear, cocktail wear and casual basics and prides itself in having each garment manufactured locally in-house. All Sugarbaby designs are limited in stock and not mass produced, maintaining its exclusivity.

Retailing at an affordable price, SUGARBABY designs are inspired by the desire to offer women a collection of fashionable designer apparel which accentuates each woman’s natural confidence with a unique sense of style. The design aesthetic is artistic, feminine and stylish with edgy elements and bold design incorporated into flattering silhouettes.

“A Sugarbaby woman loves Standing out, turning heads and looking fashion fabulous”

Our Products

  • designer custom
  • ready-to-wear
  • evening wear
  • cocktail wear
  • casual basics

Contact us

75 4th Avenue, Melville, Johannesburg
(Public parking is accessed on 4th Ave)

Email: info@27boxes.co.za

Phone: 011 712 0000

Shopping Hours:
Tuesdays to Saturdays: 10am to 6pm
Wednesdays: 10am to 8pm
Sundays: 10am to 4pm
Public Holidays:10am to 4pm (except Easter, Christmas and New Year)

Opening outside these hours and on Mondays are up to each store.