In the profusion of Jo’burg shopping malls, there is one that truly stands out as unique. Distinct in design and entrepreneurially friendly, Melville’s 27 Boxes is fast becoming a go-to shopping destination for one-of-a-kind fashion, art and décor, gifts and delicious food.
Now with the introduction of Pop Up @ 27 (#27boxespopup), the complex brings a new dimension to the shopping experience and greater options for the small businesses and the entrepreneur.
Based at 75 4th Avenue, Melville, 27 Boxes opened in June 2015. It is South Africa’s first ever retail centre made from shipping containers and was designed with small, independent creative entrepreneurs in mind. With striking design and bright colours and airy spaces 27 Boxes is as much a lifestyle venue as it is a retail space. The space is the permanent home to a number of fashion designers, art galleries, and interior design and home décor shops. There is varied range of food stores from artisanal treats to wholesome favourites and now the 27 Boxes Night Market.
Pop Up @ 27 are offering small businesses and entrepreneurs an opportunity to showcase their products in an innovative and inspiring space. The Pop Ups are reasonably priced and offer exposure to shoppers looking for more. The first pop have kicked off and have proved a huge success.
Skates and Candy is not your ordinary brand of children’s clothing. Designed by two moms of daughters, the range of clothing offers comfortable, stylish, gender neutral and age appropriate children’s clothing and accessories. No pink and blue clichés, just beautifully made clothes that children can live and play in.
Helen Asrat has a brand that is an exclusive contemporary fashion label which reflects attention to detail and focuses on a great fit. Perfectly constructed and finished garments are synonymous with the brand. The designs are forward looking and customers are made to feel sophisticated and luxurious.
Feisal De’s Beautiful Threads pop up is filled with exquisite handpicked vintage and contemporary dresses, Beautiful Threads is a treasure trove of fashion finds sure to turn heads this summer.
Mister What What’s Tea Room offers a fresh selection of teas, coffees, cold drinks, juices, cakes, confectionary and patisserie. Enjoy a wide selection of sweet and savoury treats sourced from local suppliers and Mister What What’s off-site kitchen.
The Mister What What’s Tea Room menu features individually sized cakes and sweet offerings. From Syrian baklava to pot de crème, custard slices, cakes, and cupcakes there is more than enough to tempt the taste buds. Enjoy them on their own or treat yourself and combine them into tasting plates.
Maralize Malans’s colourful range Morphe is an interactive ready-to-wear women’s label. It offers the wearer the chance to become a part of the process with items being able to be worn in more than one way. It is colourful and comfortable.
‘A Sugarbaby woman loves standing out, turning heads and looking fashion fabulous”, says designer Chanelle Tim, whose pop up store Sugarbaby Coutoure caters for women from 15 – 50. Her designs are original, affordable and made for women to enjoy.
“We look forward to welcoming more Pop Up stores into this wonderful space, they epitomise the spirit of complex and its permanent traders. At 27 Boxes we offer a platform for creative expression, innovation and experimentation that supports entrepreneurs and inspires shoppers,” says Citiq’s Oscar Wisniewski
Entrepreneurs and local businesses looking to partake in the Holiday Pop Up seasons can contact firstname.lastname@example.org further information and appilcation forms.
For more information and a full list of retailers visit www.27boxes.co.za. Follow us on twitter @27boxes #27boxespopup and on facebook on 27 Boxes in Melville for news and updates about this exciting concept.